What is a Registered Third Party?
A registered third party is any individual, corporation or trade union that advertises to support or oppose a candidate or a question on the ballot for the municipal election. A registered third party is subject to many of the same requirements as that of a candidate, including filing registration papers, expense limits and financial statements, and is subject to the Township's Election Sign By-law. No election advertising outside of a candidate or registered third party is permitted.
An example of a registered third party would include, but is not limited to, a business operating from the municipality or a rate payers group.
Who can register as a Third Party Advertiser?
A registered third party advertiser is an individual, corporation, trade union, or other body that advertises to support or oppose a candidate or a question on the ballot for the municipal election. A registered third party is subject to many of the same requirements as that of a candidate, including filing registration papers, expense limits and financial statements, and is subject to the Township's Election Sign By-law and other legislation and by-laws.
No election advertising outside of a candidate or registered third party is permitted.
A third party may register with the Clerk's Department Friday, May 1, 2026 until October 23, 2026.
Registered third party packages are available on the Township CivicWeb Portal. There is no registration fee for third party advertisers, but the Clerk must examine the registration, and then certify the notice of registration if deemed compliant, or reject the registration.
The following are not permitted to register:
- Municipal election candidates.
- Federal and Provincial political parties, constituency associations, registered candidates and leadership contestants.
- A Federal and Provincial government, municipality or local board.
If third party advertisers want to advertise in more than one municipality, they will be required to register in each municipality. This includes newspaper publications that originate in one municipality but are delivered to multiple municipalities.
What is considered a paid advertisement?
The following are not considered as paid advertisements:
- An advertisement by and under the direction of a candidate;
- Where no expenses are incurred by the person/entity in relation to the advertisement; and
- When given or transmitted by an individual to employees, by a corporation to its shareholders, directors, members or employees or by a trade union to its members or employees.
Advertising that does not cost money to post or to broadcast, such as comments made on social media, will not be considered as third party advertising.
Rules for Broadcasters and Publishers
Broadcasters and publishers are responsible for ensuring that all qualifying advertisements comply with the Municipal Elections Act.
Restricted Campaign Period
Broadcasters and publishers may only permit third party advertisements to appear between May 1, 2026 to Election Day October 26, 2026 (Election Day).
Mandatory Information
A registered third party advertiser must provide the following information to the broadcaster or publisher in writing before the third party advertisement appears:
- The name of the registered third party;
- The name of the business address and telephone number of the individual who deals with the broadcaster or publisher under the direction of the registered third party; and
- The municipality where the registered third party is registered.
All third party advertisements must contain the following information:
- The name of the registered third party;
- The municipality where the registered third party is registered; and
- The telephone number, mailing address or email address at which the registered third party may be contacted regarding the advertisement
Maintaining Records
The broadcaster or publisher of a third party advertisement must maintain records for 4 years after the date the advertisement appears. These records must contain:
- Mandatory information described in section 1 (above), as outlined under section 88.5(2) of the Act;
- A copy of the advertisement, or the means of reproducing it for inspection; and
- A statement of charge made for its appearance.
The public must be permitted to inspect the records during normal business hours.
Charges and Contributions
The broadcaster or publisher may not charge a third party advertiser more or less than their normal advertising rate. If less is charged, the difference is deemed to be a contribution to the third party advertiser. Providing free advertising is considered a contribution towards the third party advertiser, unless all third party advertisers are offered the same service.
Broadcasters or Publishers as Registered Third Party Advertisers
Broadcasters or publishers, who wish to conduct third party advertising, must register as a third party advertiser and follow the requirements of the Act. A Third Party Advertisers’ guide, published by the Government of Ontario, will be provided upon registration.